Cookie Policy

Last updated: August 15, 2025

This Cookie Policy explains how BetterMerge ("we", "us", or "our") uses cookies and similar technologies when you visit our website and use our mail merge services. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the owners of the site.

Cookies set by the website owner (in this case, BetterMerge) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies."

We also use similar technologies such as local storage, session storage, and web beacons, which serve similar purposes to cookies.

2. Why Do We Use Cookies?

We use cookies for several reasons:

  • Essential Functionality: To provide secure authentication and core functionality of our mail merge service
  • User Experience: To remember your preferences and settings for a better experience
  • Analytics: To understand how visitors use our website and improve our services
  • Security: To protect against fraud and maintain the security of our service

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for our website and service to function properly.

Firebase Authentication Cookies

  • Purpose: Maintain your login session and secure access
  • Duration: Session cookies (deleted when browser closes) and persistent cookies (up to 1 year)
  • Third Party: Google Firebase
  • Can be disabled: No - required for service functionality

Sentry Error Tracking

  • Purpose: Monitor service errors and performance to ensure reliability
  • Duration: Session cookies and up to 30 days for error reports
  • Third Party: Sentry.io
  • Can be disabled: No - required for service reliability

Paddle Payment Processing

  • Purpose: Handle subscription payments and notifications
  • Duration: Session cookies and persistent cookies (up to 1 year)
  • Third Party: Paddle (including ProfitWell analytics)
  • Can be disabled: No - required for payment functionality

3.2 Analytics Cookies

These cookies help us understand how our website is used so we can improve it.

Umami Analytics

  • Purpose: Privacy-focused website analytics
  • Duration: Session-based, no persistent tracking
  • Third Party: Self-hosted Umami
  • Can be disabled: Yes, through browser settings

Microsoft Clarity

  • Purpose: User behavior analytics and session recordings
  • Duration: Up to 1 year
  • Third Party: Microsoft
  • EU Users: Not loaded for users from European Union
  • Can be disabled: Yes, through browser settings

3.3 Functional Cookies and Local Storage

These store your preferences and settings to enhance your experience.

User Preferences

  • Purpose: Store UI preferences, theme settings, and language choices
  • Duration: Persistent until manually cleared
  • Third Party: No - stored locally in your browser
  • Data Type: No personal data, only interface preferences
  • Can be disabled: Yes, through browser settings

4. Special Provisions for EU Users

We respect the privacy preferences of users from the European Union:

  • Reduced Tracking: Microsoft Clarity is not loaded for users accessing our site from EU countries
  • Essential Only: EU users primarily receive only essential cookies required for service functionality
  • GDPR Rights: EU users can exercise all rights described in our Privacy Policy regarding cookie data

5. How to Control Cookies

5.1 Browser Settings

You can control and/or delete cookies as you wish. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed.

Popular browsers cookie settings:

5.2 Opt-out Links

You can opt out of specific analytics services:

5.3 Impact of Disabling Cookies

⚠️ Important Note:

If you disable essential cookies, you may not be able to use certain features of our service, including logging in and accessing your mail merge campaigns.

6. Third-Party Services

We use third-party services that may set their own cookies:

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

When we make changes, we will update the "Last updated" date at the top of this policy. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.

8. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

For more information about how we handle your personal data, please see our Privacy Policy.