What is Custom Tracking Domain

In this article, you’ll learn about Custom Tracking Domains in BetterMerge—what they are, why they matter, and how they can improve your email deliverability and brand consistency. By default, all tracking links in BetterMerge use a shared tracking domain. However, businesses looking for greater control and better branding should consider setting up a custom tracking domain.

A tracking link is a special URL used to monitor email interactions like opens and clicks. When recipients engage with an email, the tracking link records the action and redirects them to the intended destination. In BetterMerge, tracking links follow this format:

https://subdomain.tenlnk.com/v3/track/open?p=...

Here, tenlnk.com is the default tracking domain, and each user gets a unique subdomain.

While BetterMerge provides isolation by assigning subdomains to users, using the same base domain (tenlnk.com) has limitations:

• Shared reputation: If other users send low-quality emails, it may affect the deliverability of all emails using this domain.
• Branding issues: Recipients may see an unfamiliar domain, making the email look less trustworthy.
• Email filters: ESPs (Email Service Providers) may flag shared tracking domains as potential spam or phishing links.

For businesses prioritizing email reputation, branding, and security, a Custom Tracking Domain is the recommended solution.

A custom tracking domain allows you to use your own domain for tracking links, offering key advantages:

• Improved deliverability: Since the domain belongs to you, it carries your own reputation, reducing spam filtering risks.
• Brand trust: Emails appear more authentic when tracking links match your domain.
• Better engagement: Recipients are more likely to click links that use a recognizable domain.
• Avoids shared domain risks: No impact from other users’ activities.

Setting up a custom tracking domain in BetterMerge is simple:

1. Choose a subdomain (e.g., track.yourdomain.com).
2. Raise a support request through BetterMerge.
3. Update your DNS settings with the provided CNAME record.
4. BetterMerge verifies and activates your custom tracking domain.

Once set up, all tracking links will use your domain instead of tenlnk.com, strengthening your brand identity and improving email performance.

A custom tracking domain enhances email trust, engagement, and deliverability. If you’re serious about email marketing, switching to a dedicated tracking domain is a smart move. Contact support to get started!