Manage Your Contacts

Introduction

Your recipient list lives in Google Sheets, but BetterMerge also keeps a record of every address you have emailed. The Contacts page shows that record: who each contact is, which campaigns reached them, how they engaged, and whether they can still receive your emails.

This guide covers the Contacts page first, then how to manage the contact list inside your sheet.

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The Contacts Page

Open Contacts from the left menu in the web dashboard or the Google Sheets add-on. The page is available on every plan.

Contacts are added automatically. The first time a campaign sends to an address, BetterMerge creates a contact for it. You do not need to import anything.

At the top of the page you can:

• Search by email address or name.
• Filter by status to see, for example, only unsubscribed or bounced contacts.

Each row shows the contact’s status and a short activity summary, such as how many emails and campaigns reached them and when they were last emailed. Use Options on a row to copy the email address or change the contact’s status.

Contact Details

Click a contact’s email address to open its detail page. It shows:

• Summary: campaigns, emails sent, unique opens, and unique clicks for this contact.
• Profile: the contact’s details and current status.
• Campaigns: every campaign that included this contact, with the spreadsheet it came from.
• Timeline: the contact’s activity in order, such as sends, opens, clicks, and unsubscribes.

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Unsubscribed and Bounced Contacts

Two statuses stop future campaigns from emailing a contact:

Status	How a contact gets it	What happens
Unsubscribed	The recipient clicked the unsubscribe link, or you set it manually	Skipped in all of your future campaigns
Bounced	An email to the address hard-bounced (bounce detection), or you set it manually	Skipped in all of your future campaigns

This protection works across spreadsheets. If someone unsubscribes from one campaign, they are skipped even when their address appears in a different sheet later.

Changing a Status Back

You can change an unsubscribed or bounced contact back to a sendable status with Options → Change status. Only do this if you have the person’s permission to email them again. Emailing people who opted out can break anti-spam laws and harm your sender reputation.

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Managing the List in Google Sheets

Your Google Sheet is still where you add and edit recipients.

Adding Contacts

• Add new contacts as new rows at the end of the sheet.
• Do not insert rows in the middle of a sheet while a campaign is running. It can shift rows the campaign has not reached yet.

Editing Contacts

• Edit any cell directly in the sheet.
• Changes apply to emails that have not been sent yet. Editing an address after a campaign has emailed it does not change what was already sent.

Organizing Your List

• Use separate sheets or spreadsheets for different audiences, clients, or campaigns.
• Add a tag column (for example “VIP” or “Lead type”) and use segmentation rules to target those rows.
• Use filters or hidden rows to skip rows you do not want to email.

Next, learn how to skip rows using filters and hidden rows.