Manage Your Contact Lists

Introduction

This article explains how contact lists work in BetterMerge and how you can use Google Sheets to manage recipients for your email campaigns.

Note

In BetterMerge, “contact list,” “email list,” and “recipient list” all refer to the same thing — your list of email recipients stored in a Google Sheet.

How It Works

• Your Google Sheet acts as the contact list, and each sheet within it can serve as a separate list.
• The first row must contain column names (headers), which are used as merge tags in email templates.
• You can organize contacts across multiple spreadsheets and sheets within each file.
• To exclude contacts from a campaign, you can hide rows in your sheet or use the segmentation rules for advanced filtering.

Benefits of Using Google Sheets

• Flexible Organization – Use different sheets for different campaigns, teams, or purposes.
• Dynamic Updates – Modify contacts in real time without needing to re-import lists.
• Advanced Filtering – Hide or filter rows to control which recipients receive emails.

Merge Tags (Dynamic Fields)

Column names in your sheet act as merge tags in email templates. For example:

In your email template, you can use:

Hello {{ First Name }},
We have an update for {{ Company }}!

Each email is automatically personalized based on your Google Sheets data.

Segment Contact List Using Rules

BetterMerge allows you to filter your contact list based on Google Sheets data and email tracking data. This ensures emails go only to relevant contacts, improving engagement and deliverability. Learn more about the Segmentation Rules feature.

Next, learn how to set up your contact list properly.