Email Sending Quotas

Google sets daily email sending limits to prevent spam and abuse. These limits depend on your account type and cannot be changed by BetterMerge or any third-party tool.

This guide explains how Gmail’s quotas work, what limits apply to different account types, and how BetterMerge adapts to them.

Google enforces the following maximum daily sending limits:

These are rolling 24-hour limits, not calendar-day resets. If you send 500 emails at 3 PM, your quota replenishes at 3 PM the next day.

Learn more:

• Gmail sending limits
• Google Workspace limits

BetterMerge plans align with Google’s limits but tier access based on your subscription level. Your actual sending capacity depends on:

1. Your Google account type (Gmail vs. Workspace)
2. Your BetterMerge plan
3. Your account’s sending reputation (Google’s internal scoring)

These tables show the maximum possible limits for each plan:

Google counts every recipient, not just emails sent. If you send 10 emails with 1 CC recipient each, that’s 20 recipients total (10 TO + 10 CC).

All recipient types count:

• TO (primary recipient)
• CC (carbon copy)
• BCC (blind carbon copy)

Google enforces stricter limits on free @gmail.com accounts to prevent abuse. Workspace accounts are paid, business-verified accounts with higher trust levels.

No. The 500/day limit is set by Google and cannot be increased, regardless of which tool you use (including BetterMerge).

Google will temporarily suspend your sending ability for up to 24 hours. During this time, you cannot send emails even manually from Gmail.

Quotas reset on a rolling 24-hour basis, not at midnight.

Example: If you send 500 emails at 3:00 PM on Monday, your quota replenishes at 3:00 PM on Tuesday.

No. Google does not provide a way to increase Workspace limits.

Alternatives for higher volume:

• Use multiple Google Workspace accounts and rotate sending
• Switch to a dedicated email service provider (ESP) like Amazon SES or SendGrid

Google uses reputation scoring to determine your effective sending limit. Factors that lower your limit:

• New account (less than a few months old)
• Low engagement (recipients don’t open or click your emails)
• High bounce/spam rates
• Sudden volume spikes

Solution: Gradually increase your sending volume over weeks/months to build trust and reputation.

1. Start small – Send 50-100 emails/day for the first week
2. Increase gradually – Add 50-100 emails/day each week
3. Monitor engagement – High open/click rates signal trust to Google
4. Avoid spam complaints – Clean your list and provide unsubscribe links
5. Use Delivery Automation – Spread sending over time to mimic natural behavior

✅ Google sets the limits, not BetterMerge – No tool can bypass Gmail’s quotas

✅ Gmail = 500/day max, Workspace = 2,000/day max – Choose the right account type for your needs

✅ New accounts start lower – Build reputation gradually by increasing volume over time

✅ Use Delivery Automation – Spread emails over multiple days to avoid hitting limits

Need higher volume? Consider Google Workspace + a Pro or higher BetterMerge plan, or explore dedicated email service providers for campaigns exceeding 2,000 emails/day.

Resources:

• Google’s official sending limits documentation
• Contact BetterMerge support for personalized guidance