Email Sending Quotas

Introduction

In this article, you’ll learn about Gmail’s email sending quotas and how they affect your mail merge campaigns with BetterMerge. Google enforces daily sending limits to prevent abuse, and these limits vary based on your account type. BetterMerge adapts to these limits but does not control or override them.

Google’s Email Sending Limits

Google sets daily email sending limits for different account types (read more):

• Personal Gmail accounts (@gmail.com) - Up to 500 emails per 24 hours (details).
• Google Workspace accounts (@company.com) - Up to 2,000 emails per 24 hours (details).

New Account Limits

For new Gmail or Google Workspace accounts, the initial sending limit may be as low as 100 emails/day. Google gradually increases this as your account builds trust over time.

Email Sending Quotas in BetterMerge

Your sending quota in BetterMerge depends on your Google account type and your chosen BetterMerge plan. These are maximum possible limits assuming your Gmail account has a good sender reputation.

Gmail Accounts (@gmail.com)

BetterMerge Plan	Sending Limit (up to)
Lite	250 emails/day
Personal	500 emails/day
Pro	500 emails/day
Pro Plus	500 emails/day
Premium/Business	500 emails/day

Google Workspace Accounts (@company.com)

BetterMerge Plan	Sending Limit (up to)
Lite	250 emails/day
Personal	500 emails/day
Pro	1,500 emails/day
Pro Plus	2,000 emails/day
Premium/Business	2,000 emails/day

Important

BetterMerge cannot increase your Gmail or Google Workspace quota. The actual sending capacity is determined entirely by Google and may vary based on your account’s age, usage, and behavior.

Recommendation

• If you have a @gmail.com account, the Personal or Pro plan is recommended.
• For Google Workspace users, we recommend the Pro or any higher plan to maximize your sending limits.

Frequently Asked Questions

How is the email quota calculated?

It’s based on total number of recipients. If you send 10 emails with 1 CC each, it counts as 20 recipients (10 TO + 10 CC).

Why does a free Gmail.com account have a lower quota than a Google Workspace account?

This is a restriction set by Google.

Can I send more than 500 emails per day with a @gmail.com account?

No, Gmail.com accounts are capped at 500/day regardless of the plan.

What happens if I exceed my limit?

Google may block your ability to send for up to 24 hours. You won’t be able to send even from Gmail manually.

When does the quota reset?

It resets on a rolling 24-hour basis, not at midnight. For example, if you send 500 emails at 3 PM, you’ll regain sending capacity at 3 PM the next day.

Can I raise my Workspace quota beyond 2000/day?

No, Google does not offer a way to increase this limit directly. However, you can distribute sending across multiple Google Workspace accounts or use a third-party email provider like Amazon SES or SendGrid for higher volume sending.

Why is my actual sending limit lower than expected?

Google uses internal algorithms to monitor account activity. If your account is new or shows unusual sending patterns, your effective quota may be lower than the published limits. Gradually increasing email volume can help build trust.

Do BCC recipients count towards my quota?

Yes. All recipients (TO, CC, BCC) are counted toward your quota.

Conclusion

Your daily sending limits are set by Google, not BetterMerge. While we align our plans with the maximum possible limits, the actual limit can vary. For higher sending needs, we recommend using a Google Workspace account with a Pro or higher BetterMerge plan. Gradual sending and following best practices can help increase your quota over time.

For more details, refer to Google’s official documentation or contact us.