Email Sending Quotas

Introduction

In this article, you’ll learn about Gmail’s email sending quotas and how they affect your mail merge campaigns with BetterMerge. Google enforces strict daily limits to prevent abuse, and these limits vary based on your account type and BetterMerge subscription. This guide will help you understand these quotas and choose the right plan for your needs.

Google’s Email Sending Limits

Google sets daily email sending limits for different account types (read more):

• Personal Gmail accounts (@gmail.com) - Limited to 500 emails per 24 hours (details).
• Google Workspace accounts (@company.com) - Limited to 2000 emails per 24 hours (details).

New Account Limits

For new Gmail or Google Workspace accounts, the daily sending limit is often 100 emails per day initially. This limit increases automatically as you send emails consistently.

Email Sending Quotas in BetterMerge

Your email sending quota in BetterMerge depends on your Google account type and your selected BetterMerge plan.

Gmail Accounts (@gmail.com)

BetterMerge Plan	Sending Limit
Lite	250 emails/day
Personal	500 emails/day
Pro	500 emails/day
Pro Plus	500 emails/day
Premium/Business	500 emails/day

Google Workspace Accounts (@company.com)

BetterMerge Plan	Sending Limit
Lite	250 emails/day
Personal	500 emails/day
Pro	1500 emails/day
Pro Plus	2000 emails/day
Premium/Business	2000 emails/day

Recommendation

• If you have a @gmail.com account, the Personal plan is recommended.
• For Google Workspace users, we recommend the Pro or any higher plan to maximize your sending limits.

Frequently Asked Questions

How is the email quota calculated?

The quota is based on recipients. If you send a mail merge to 10 recipients with 1 CC per email, it counts as 20 recipients (10 TO + 10 CC).

Why does a Gmail Free account have a lower quota than a Google Workspace account?

This is a restriction set by Google.

Can I send more than 500 emails per day with a @gmail.com account?

No, Gmail accounts are capped at 500 emails per day.

What happens if I exceed my email sending quota?

If you exceed your Gmail or Google Workspace quota, Google may temporarily block you from sending emails for up to 24 hours. During this period, you won’t be able to send any emails, even manually from Gmail.

Does my quota reset at midnight?

No, Gmail quotas reset on a rolling 24-hour basis. If you send 500 emails at 3 PM, you’ll regain sending capacity at 3 PM the next day.

Can I increase my Google Workspace sending limit beyond 2000 emails/day?

No, Google does not offer a way to increase this limit directly. However, you can distribute sending across multiple Google Workspace accounts or use a third-party email provider like Amazon SES or SendGrid for higher volume sending.

Why is my actual sending limit lower than expected?

Google uses internal algorithms to monitor account activity. If your account is new or shows unusual sending patterns, your effective quota may be lower than the published limits. Gradually increasing email volume can help build trust.

Do BCC recipients count towards my quota?

Yes, BCC recipients are counted the same way as TO and CC recipients. Sending an email to 1 TO recipient and 5 BCC recipients counts as 6 recipients.

Conclusion

Understanding Gmail’s email sending limits is essential for managing your mail merge campaigns effectively. Google imposes strict quotas based on account type, and BetterMerge adapts to these limits to ensure smooth email delivery. If you need higher sending limits, consider upgrading to a Google Workspace account and subscribe to our Pro or higher plan.

For more details, refer to Google’s official documentation or contact us.