What is BetterMerge (formerly Mailway Mail Merge)

BetterMerge (formerly Mailway Mail Merge) is a powerful add-on for Gmail that streamlines sending personalized emails to a large number of recipients. With BetterMerge, you can use an email list and template to customize each message individually. It integrates seamlessly with Gmail and Google Sheets, automatically updating each email with unique details from your data. This makes it easy to create tailored and effective email campaigns without manual effort.

Discover

Mailway Mail Merge is a 5-star (⭐⭐⭐⭐⭐) rated add-on in the Google Workspace Marketplace. It integrates directly with Google Sheets, so no additional tools are required.

Note

Personalized email refers to an email that appears as if it was written specifically for the recipient, including their personal details. In contrast, a non-personalized email is sent with all recipients in BCC and contains a generic message.

Suppose you’re a sales manager looking to follow up with potential clients after a recent trade show. Each follow-up needs to feel personal to increase the likelihood of a response.

Sending a generic email to everyone might save time, but it lacks a personal touch. Writing a separate email for each client, however, is too time-consuming.

Here’s where Mailway Mail Merge steps in to make your job easier. You start with a list of potential clients and a follow-up template. Let’s break down how these components work together:

Email List Example:

First Name	Last Name	Email Address	Product Interest
Jane	Doe	jane.doe@example.com	Widget A
John	Smith	john.smith@example.com	Widget B

Email Template Example:

Subject: Thank You for Visiting Our Booth!

Dear {{First Name}},

It was a pleasure meeting you at the trade show.
I hope you found our demonstration of {{Product Interest}} insightful.
I'm here to answer any questions you might have or provide further information.

Looking forward to potentially working together.

Best regards,
Your Name

With BetterMerge (formerly Mailway Mail Merge), you simply set up your email list and template. Our tool automatically fills in the {{First Name}} and {{Product Interest}} placeholders with the correct information from your list, ensuring each client receives a personalized email. This not only saves you time but also significantly increases the chances of engaging your prospects effectively.

Tip

Read the beginner tutorial to get started.