Introduction to BetterMerge

What is BetterMerge?

BetterMerge is an advanced mail merge tool designed for Gmail and Google Workspace users. It allows you to send personalized emails in bulk while ensuring each message feels unique and professional. Whether you’re reaching out to customers, following up on leads, or sending event invitations, BetterMerge simplifies the process by merging data from Google Sheets into customized email templates.

Unlike traditional bulk email tools that send generic messages, BetterMerge lets you personalize every aspect of your email, from the subject line to the body content, ensuring better engagement and response rates.

Who is BetterMerge for?

BetterMerge is ideal for individuals and businesses that rely on email communication but want to personalize their outreach at scale. It’s particularly useful for:

• Sales and Marketing Teams – Send personalized follow-ups, promotions, and outreach emails.
• HR and Recruitment – Contact candidates with tailored job opportunities.
• Event Organizers – Follow up with attendees and send customized invitations.
• Educators and Nonprofits – Communicate with students, donors, and volunteers effectively.
• Freelancers and Small Businesses – Manage client relationships and outreach without expensive email marketing platforms.

When to Use BetterMerge?

Use BetterMerge whenever you need to send many emails but want each one to feel personal and unique. It’s useful for:

• Cold Outreach and Lead Nurturing – Personalize emails to increase response rates.
• Follow-Ups – Ensure timely and relevant communication with prospects or clients.
• Newsletters and Announcements – Deliver updates while maintaining a personal touch.
• Event Invitations and Reminders – Engage attendees with custom messages.
• Customer Support and Onboarding – Automate personalized responses to improve engagement.

Key Features

• Personalized Email Sending – Merge recipient details from Google Sheets into emails.
• Email Tracking – Monitor opens, clicks, and bounces.
• Attachment Support – Attach unique files for different recipients.
• Scheduling – Send emails at the best time for engagement.
• Email Validation – Reduce bounces with automatic email verification.
• Custom Unsubscribe Links – Ensure compliance with email regulations.

Note

BetterMerge is available as a Google Sheets add-on and a standalone web dashboard.

Understanding Personalized Emails

If you’ve never used a mail merge tool before, you might wonder what personalized emails are and why they matter. Unlike mass emails that look the same for every recipient, personalized emails adapt to each individual by inserting their unique details.

For example, instead of sending:

Subject: Thank You for Attending!

Body: Thank you for attending our event. We hope you enjoyed it.

You can send:

Subject: Thank You for Attending {{Session Attended}}!

Body: Dear {{First Name}}, Thank you for joining us at the conference. We hope you found the {{Session Attended}} session insightful.

This approach makes the email feel like it was written specifically for the recipient, increasing the chances of engagement.

How Personalized Emails Work

BetterMerge uses placeholders (such as {{First Name}} and {{Company Name}}) in your email template. When you send a campaign, it replaces these placeholders with real data from your Google Sheets contact list.

Example Contact List (Google Sheets):

First Name	Last Name	Email Address	Session Attended
Alice	Johnson	alice.johnson@example.com	Advanced AI Techniques
Bob	Smith	bob.smith@example.com	Cloud Security Trends

Using this data, BetterMerge automatically customizes each email, ensuring every recipient gets a tailored message.

How BetterMerge Works

Step 1: Prepare Your Contact List

Create a Google Sheet with recipient details, such as names, email addresses, and any other personalization data.

Step 2: Design Your Email Template

Write your email inside BetterMerge, using placeholders where necessary.

Step 3: Launch Your Campaign

BetterMerge merges the data with your template and sends unique emails to each recipient.

Getting Started

To set up your first campaign, follow our Beginner Tutorial and start sending personalized emails today.