What is BetterMerge (formerly Mailway Mail Merge)

BetterMerge (formerly Mailway Mail Merge) is a powerful yet simple mail merge tool designed for Gmail and Google Workspace users. It enables you to send highly personalized emails at scale, helping you maintain a professional and personal touch in your communication.

Just prepare your contact list in Google Sheets, create a personalized email template in BetterMerge, and let the tool handle everything—from merging data to delivering your emails seamlessly.

With BetterMerge, you can:

• Customize the subject line and body for each recipient.
• Attach unique files to individual recipients.
• Track email opens, clicks, and bounces.
• Add unsubscribe links effortlessly to comply with email regulations.
• Schedule campaigns to send emails at optimal times.
• Control email delivery speed to maximize inbox placement.
• Automatically validate email addresses to reduce bounce rates.

Discover

BetterMerge is available as a Google Sheets add-on and a standalone web dashboard.

Note

Personalized email refers to emails that include recipient-specific details, such as their name or interests, making them feel tailored. In contrast, non-personalized emails are generic and typically sent to a group with all recipients in BCC.

Example Scenario: Reconnecting with Event Attendees

Imagine you’re an event organizer following up with attendees after a successful conference. Each attendee showed interest in different sessions, and you want to send them a personalized email to thank them for attending while referencing their specific interests.

Sending the same generic email to all attendees could miss the opportunity to engage them further. Writing individual emails for hundreds of attendees, however, is impractical.

This is where BetterMerge steps in to simplify the process. Start with an attendee list and an email template. Here’s how it works:

Attendee List Example:

First Name	Last Name	Email Address	Session Attended
Alice	Johnson	alice.johnson@example.com	Advanced AI Techniques
Bob	Smith	bob.smith@example.com	Cloud Security Trends

Email Template Example:

Subject: Thank You for Attending {{Session Attended}}!

Dear {{First Name}},

Thank you for joining us at the conference.
We hope you found the {{Session Attended}} session insightful.

Feel free to reach out if you’d like more resources or have any questions.

Looking forward to staying in touch!

Best regards,
[Your Name]

BetterMerge automatically replaces placeholders like {{First Name}} and {{Session Attended}} with the corresponding information from your list. This ensures each attendee receives a unique, personalized email—without requiring hours of manual work.

Tip

Check out the beginner tutorial to learn how to set up your first campaign.