Introduction to BetterMerge

BetterMerge is a mail merge tool that connects Gmail and Google Sheets, enabling you to send personalized emails at scale. Each email is customized using recipient data from your spreadsheet, making every message feel personal and relevant—not like a mass blast.

Whether you’re running sales outreach, recruiting candidates, or coordinating events, BetterMerge automates the personalization so you can focus on your message, not the manual work.

BetterMerge is built for anyone who sends emails at scale but needs each one to feel personal:

• Sales & Marketing Teams – Personalized cold outreach, follow-ups, and promotional campaigns
• Recruiters & HR – Tailored job opportunities and candidate communications
• Event Organizers – Custom invitations, reminders, and follow-ups
• Educators & Nonprofits – Engaging students, donors, and volunteers
• Freelancers & Small Businesses – Client outreach without enterprise-level costs

Use BetterMerge when you need to send many emails but each one must feel individually crafted:

• Cold Outreach – Higher reply rates through personalized messaging
• Follow-Ups – Timely, relevant communication that doesn’t feel automated
• Newsletters & Announcements – Updates that address recipients by name and context
• Event Communications – Invitations and reminders tailored to attendee details
• Customer Onboarding – Welcome sequences that adapt to user information

• Personalization – Merge any data from Google Sheets into subject lines, body text, and links
• Tracking – Monitor opens, clicks, and unsubscribes in real-time
• Attachments – Send unique files to different recipients
• Scheduling & Automation – Control when and how fast emails are sent
• Email Validation – Verify addresses before sending to reduce bounces
• Compliance – Built-in unsubscribe links to follow email regulations

Personalized emails adapt to each recipient by inserting their unique details—making every message feel individually written, not mass-produced.

Generic email (sent to everyone):

Subject: Thank You for Attending!

Body: Thank you for attending our event. We hope you enjoyed it.

Personalized email (tailored to each recipient):

Subject: Thank You for Attending {{Session Attended}}!

Body: Hi {{First Name}},

Thanks for joining us at the conference. We hope you found the {{Session Attended}} session valuable.

The second version feels personal because it references specific details about the recipient. This increases engagement, reply rates, and trust.

BetterMerge uses merge tags—placeholders like {{First Name}} or {{Company Name}}—in your email template. When you send, these tags are replaced with actual data from your Google Sheets.

Example Google Sheet:

Email Template:

Hi {{First Name}},

Thanks for attending {{Session Attended}}!

Result:

• Alice receives: “Hi Alice, Thanks for attending Advanced AI Techniques!”
• Bob receives: “Hi Bob, Thanks for attending Cloud Security Trends!”

Every recipient gets a unique, personalized message automatically.

Create a Google Sheet with recipient details—names, emails, and any data you want to personalize.

Compose your email in BetterMerge using merge tags like {{First Name}} to personalize content.

BetterMerge automatically merges your template with the data and sends each personalized email through your Gmail account.

To set up your first campaign, follow our Beginner Tutorial and start sending personalized emails today.