Overview of Email Templates

Introduction

In this article, we’ll cover the basics of email templates in BetterMerge—what they are, why they matter, and how they help you send personalized emails efficiently. Whether you’re new to sending email campaigns or just need a refresher, this guide will give you a solid understanding.

What is an Email Template?

An email template in BetterMerge is an email layout you compose and use in a campaign. If you use merge tags, BetterMerge will pull data from your Google Sheets to personalize each email before sending.

Why Use Email Templates?

Creating an email template is required to send a campaign in BetterMerge. The primary purpose of a template is to allow personalization using merge tags. While you can send the same email to everyone, merge tags help insert recipient-specific details dynamically from Google Sheets, making your emails more relevant and engaging.

Personalization with Merge Tags

Merge tags are placeholders that dynamically pull in recipient-specific data. For example:

Hello {{First Name}},
We noticed you're interested in {{Product}}. Here’s an exclusive offer for you!

When sending, BetterMerge replaces these tags with actual data from your contact list (e.g. Google Sheets).

Placeholders vs. Static Content

• Placeholders (Merge Tags): Change dynamically based on the recipient.
• Static Content: Stays the same for everyone receiving the email. You can mix both to create highly effective emails.

Example of an Email Template

Subject: Special Offer for {{First Name}}!

Hello {{First Name}},

We have an exclusive deal just for you. Visit our website to claim it!

Best,
Your Company

If a recipient’s first name is John, the email will appear as:

Subject: Special Offer for John!

Hello John,

We have an exclusive deal just for you. Visit our website to claim it!

Best,
Your Company

Best Practices for Email Templates

• Keep your subject line engaging and relevant.
• Use merge tags only where necessary to avoid excessive personalization.
• Test your template with different contacts to ensure placeholders work correctly.
• Keep your emails concise and to the point.
• Avoid spam trigger words to maintain good deliverability.

Editing Options: WYSIWYG & HTML Code Editor

BetterMerge offers two ways to edit email templates:

1. Rich-Text Editor: A visual editor for composing email templates without coding.
2. HTML Code Editor: Directly edit the raw HTML for greater customization.

Conclusion

Using email templates in BetterMerge is essential for sending campaigns. By composing a template and incorporating merge tags, you ensure each recipient gets a personalized email based on data from your Google Sheets. Whether you use the Rich editor or HTML code editor, creating effective templates helps improve engagement and email deliverability.