How to Add Personalized Images

Introduction

Personalizing images in your email campaigns can significantly enhance engagement and make your emails more visually appealing. By using BetterMerge (formerly Mailway Mail Merge) with Google Sheets, you can easily insert unique images for each recipient of your Gmail mail merge campaign. This guide will walk you through the process of setting up your images, configuring your email template, and use the preview feaure to ensure everything looks perfect.

Step 1: Prepare Your Google Sheets

Begin by preparing your Google Sheets to manage the personalized images:

1. Add Columns for Image Details:
   • Create a column labeled “Image” (or a name of your choice) to store the URLs of the images you want to include.
   • Optionally, add columns for “Image Alt” to specify alternative text for the images, and “Image Title” for the title that will display when users hover over the image.

This setup allows you to associate each recipient with a unique image and provides additional information such as alternative text and titles for better accessibility and context.

Step 2: Create and Configure Your Email Template

Next, create a new email template in BetterMerge:

1. Create a New Template:
   • Follow the guide to create a new template.
   • In the template editor, locate the “Insert/edit image” tool and click on it. This will open a popup dialog for configuring your image settings.

2. Configure Image Settings:
   • In the “Insert/Edit Image” popup dialog, enter {{Image}} in the “Source” field to specify the URL for the image.
   • Enter {{Image Alt}} in the “Alternate description” field to provide alternative text for the image, which helps with accessibility.
   • Enter {{Image Title}} in the “Image title” field if you want to add a title that appears when users hover over the image.
   • Set the “Width” and “Height” fields according to your design needs, using pixel values.

Click “Save” to insert the image into your template.

The image will not be visible in the template editor itself; instead, you will see the alternate text and a placeholder for the image.

Step 3: Preview Your Campaign

After setting up your template, create a new campaign:

1. Create and Preview Your Campaign:
   • Follow the guide to create a new campaign.
   • On the preview page, you will be able to see how the personalized images appear for each recipient. This helps you verify that the images are correctly displayed and formatted before sending out the campaign.

Conclusion

Personalizing images in your Gmail mail merge campaigns can make your emails more engaging and relevant to each recipient. By following the steps outlined in this guide, you can easily incorporate unique images into your email communications, enhancing the overall impact of your campaigns. BetterMerge streamlines the process, ensuring that your images are correctly displayed and tailored to each recipient.

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Frequently Asked Questions

Why use personalized images?

Personalized images make your emails more visually appealing and relevant to each recipient, which can increase engagement and improve the effectiveness of your email campaigns.

What types of image files can be used?

You can use any publicly accessible image file, such as JPEG, PNG, or GIF. Ensure that the image URLs are correctly formatted and accessible.

How should I format the image URLs in Google Sheets?

The image URLs should be complete and start with http:// or https://. They must point to publicly accessible images.

Can I use the same image for all recipients?

Yes, if you want to use the same image for all recipients, you can insert a static image URL directly into your template without using the personalized image feature. Follow this guide to add images.

What if I don’t see the image in the template editor?

The image will not be visible in the template editor. You will see a placeholder and alternate text. The image will appear correctly when you preview or send the campaign.

Can I add custom alt text and image titles?

Yes, you can add custom alt text and image titles by using the corresponding fields in the “Insert/Edit Image” dialog. This helps with accessibility and provides additional context.

Is there a limit on the number of personalized images I can use?

There is no strict limit, but each image URL must be unique and correctly formatted in your Google Sheets.

What should I do if an image link is broken or incorrect?

If an image link is broken or incorrect, the recipient will not be able to view the image. Verify all links before sending your campaign to ensure they are working properly.