Add Personalized Links

Introduction

In this article, you will learn how to add personalized links to your Gmail mail merge campaigns using BetterMerge. Personalizing links ensures that each recipient is directed to content tailored specifically for them, increasing engagement and relevance. This guide provides a step-by-step approach to setting up personalized links using Google Sheets and BetterMerge.

Step 1: Set Up Your Google Sheets

Begin by preparing your Google Sheets to manage the personalized links:

1. Add a new column named “Link” (or any other name you prefer) to store the URLs you want to include for each recipient.
2. Optionally, add another column named “Link Title” to specify the text or title that will display for each link.

This setup allows you to associate a unique link with each recipient, making your emails more engaging and personalized.

Step 2: Create and Configure Your Email Template

Next, create a new email template in BetterMerge:

1. Follow the instructions in the template creation guide.
2. In the template editor, which features a rich text editor, locate the toolbar with various tools.
3. Click on the “Insert/edit link” button. This will open a popup dialog for configuring your link settings.

In the “Insert/Edit Link” dialog, you will find the following input fields:

• URL: Enter {{Link}} (or the name of the column in your Google Sheets where the URL is stored).
• Text to Display: Optionally enter {{LinkTitle}} if you have a column for link text.
• Title: You can use {{LinkTitle}} or leave this field blank.

Click “Save” to insert the link into your template.

Step 3: Preview and Launch Your Campaign

Once your template is set up, create a new campaign:

1. Follow the guide to create a new campaign.
2. On the preview page, check that the links are correctly populated for each recipient. This allows you to verify that the correct links will be included in your emails.

The preview page helps ensure that your links are accurate and functional before sending the campaign.

Frequently Asked Questions

Why use personalized links?

Personalized links direct recipients to content specifically tailored to them, increasing engagement and making your email campaigns more relevant and effective.

What types of links can I use?

You can use any publicly accessible URL, including links to web pages, files, or other online resources.

How should I format URLs in Google Sheets?

Ensure URLs are complete, correctly formatted, and start with http:// or https://. They must be accessible to recipients.

Can I use the same link for all recipients?

Yes, you can insert a static URL directly into your template if personalization is not required.

How can I customize link text or titles?

Use the “Link Title” column in Google Sheets to define custom text or titles for each link.

Is there a limit to the number of personalized links I can use?

There is no strict limit, but each link must be unique and correctly formatted in Google Sheets.

What happens if a link is broken or incorrect?

Recipients will not be able to access the intended content. Always verify links before sending your campaign.

Can I track if recipients click on the links?

BetterMerge does not track link clicks directly. To track clicks, use a link shortener or an email tracking tool.

Conclusion

By incorporating personalized links into your email campaigns, you can enhance engagement and provide a more customized experience for each recipient. Following the steps outlined in this guide, you can seamlessly integrate unique links using BetterMerge, ensuring that your emails are both effective and relevant.