How to Add Personalized Links

Introduction

Personalizing links in your email campaigns can significantly improve engagement by directing recipients to content specifically tailored for them. With BetterMerge (formerly Mailway Mail Merge), you can easily add personalized links to your Gmail mail merge using Google Sheets. This guide will walk you through the process, ensuring that each recipient receives a unique link relevant to their interests or needs.

Step 1: Set Up Your Google Sheets

Begin by preparing your Google Sheets to manage the personalized links:

1. Add a new column named “Link” (or any other name you prefer) to store the URLs you want to include for each recipient.
2. Optionally, add another column named “Link Title” to specify the text or title that will display for each link.

This setup allows you to associate a unique link with each recipient, making your emails more engaging and personalized.

Step 2: Create and Configure Your Email Template

Next, create a new email template in BetterMerge:

1. Follow the instructions in the template creation guide.
2. In the template editor, which features a rich text editor, locate the toolbar with various tools.
3. Click on the “Insert/edit link” button. This will open a popup dialog for configuring your link settings.

In the “Insert/Edit Link” dialog, you will find the following input fields:

• URL: Enter {{Link}} (or the name of the column in your Google Sheets where the URL is stored).
• Text to Display: Optionally enter {{LinkTitle}} if you have a column for link text.
• Title: You can use {{LinkTitle}} or leave this field blank.

Click “Save” to insert the link into your template.

Step 3: Preview and Launch Your Campaign

Once your template is set up, create a new campaign:

1. Follow the guide to create a new campaign.
2. On the preview page, check that the links are correctly populated for each recipient. This allows you to verify that the correct links will be included in your emails.

The preview page helps ensure that your links are accurate and functional before sending the campaign.

Conclusion

Personalizing links in your email campaigns is a powerful way to enhance relevance and engagement. By following this guide, you can ensure that each recipient receives a unique link that directly relates to their interests or needs. BetterMerge makes it easy to manage and insert personalized links, helping you create more effective and compelling email communications.

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FAQ: Personalized Links in BetterMerge

Why use personalized links? Personalized links direct recipients to content specifically tailored for them, which can increase engagement and make your email campaigns more relevant and effective.

What types of links can I use? You can use any URL that is publicly accessible, such as links to web pages, files, or resources hosted online.

How should I format the URLs in Google Sheets? Ensure that the URLs are complete and correctly formatted. They should start with http:// or https:// and be accessible to the recipients.

Can I use the same link for all recipients? Yes, if you want to use the same link for all recipients, you can insert a static URL directly into your template without using the personalized link feature.

What if I want to use custom link text or titles? You can use the “Link Title” column in Google Sheets to specify custom link text or titles that will display for each link.

Is there a limit to the number of personalized links I can use? There is no strict limit on the number of personalized links you can use, but each link must be unique and correctly formatted in your Google Sheets.

What happens if a link is broken or incorrect? If a link is broken or incorrect, recipients will not be able to access the intended content. It is crucial to verify all links before sending your campaign.

Can I track if recipients click on the links? BetterMerge does not track link clicks directly. For tracking, consider using a link shortening service or a tracking tool integrated with your email platform.