Email Tracking

Introduction

In this article, you will learn how to track email interactions. BetterMerge provides built-in tracking features for monitoring email opens, link clicks, and unsubscribes, offering insights into campaign performance.

Tracking Features

BetterMerge offers the following tracking options:

1. Email Opens - Track when recipients open your emails. This is achieved using a small, invisible image embedded in each message. Note that some email clients block images, which may affect accuracy.
2. Link Clicks - Monitor which links are clicked and by whom.
3. Unsubscribes - Identify recipients who opt out of your emails. You can add a standard unsubscribe link or customize the unsubscribe section.
4. Bounce & Reply Tracking (Optional) - By default, BetterMerge cannot read your emails, which is necessary for tracking bounces and replies. As an alternative, this functionality is available as a separate module. Contact support to learn more.

Benefits of Tracking

Email tracking allows you to:

• Measure recipient engagement through opens and clicks.
• Improve content based on interaction data.
• Manage unsubscribes to keep your mailing list clean.
• Optimize future campaigns for better deliverability.

Conclusion

By leveraging BetterMerge’s tracking features, you can monitor recipient interactions and make data-driven decisions to enhance your email campaigns.