Track Clicks

Introduction

In this article, you will learn how to track link clicks in BetterMerge. Click tracking provides insights into which recipients clicked the links in your emails, along with the time and details of the clicks.

Note

This feature is available on every plan, including Free. See Pricing Plans.

How to Enable Link Click Tracking

To enable click tracking:

1. Create a new campaign, or open a draft.
2. Open the Delivery tab.
3. Under Tracking, turn on Track link clicks.

Tracking settings are locked once a campaign has started, so turn them on before you click Start campaign.

How to View Click Tracking Reports

You can view click tracking reports in two ways:

1. Campaign report - In the web app or the Google Sheets add-on, click Campaigns in the left menu, open the campaign, and select the Tracking logs tab. Choose the Clicks filter to see only clicks, including the Clicked link for each one. For the totals, see Unique clicks on the Overview tab. See View tracking logs.
2. Google Sheets - In the Google Sheet storing your email list, the STATUS (Campaign name) column shows CLICKED for recipients who clicked a link. The LOGS (Campaign name) column shows the date, time, and the URL of the clicked link.

How Link Tracking Works

When link tracking is enabled, BetterMerge replaces each link with a unique, trackable URL that redirects to the original destination. This allows the system to record:

• Which recipient clicked the link
• The time and date of the click
• Whether it was the recipient’s first click, their first click on that particular link, or a repeat click

Your click totals and rates count each recipient once, no matter how many links they click or how many times they click them. The Tracking Logs still list every click, and label each one as a first engagement, a new link, or a repeat.

Technical considerations:

• Redirect delay - Since links are redirected through BetterMerge’s tracking domain, recipients may experience a brief delay.
• Privacy blockers - Some recipients may use privacy extensions or email clients that block or alter tracking links, preventing accurate tracking.
• False clicks - Email security scanners may trigger false clicks by preloading links to check for malicious content.

Pros and Cons of Click Tracking

Pros:

• Provides accurate engagement insights.
• Helps identify interested recipients.
• More reliable than open tracking.

Cons:

• May be blocked by privacy tools.
• Redirect delay could slightly affect user experience.
• Security scanners can trigger false clicks.

Best Practices for Reliable Click Tracking

• Use a custom tracking domain - Configure your own domain for tracking links. Learn more
• Use clear link text - Avoid misleading or suspicious links to prevent spam filters from blocking them.
• Combine with open tracking - Using both methods offers a more complete picture of engagement.
• Test links before sending - Ensure all tracked links redirect correctly.

Conclusion

Click tracking in BetterMerge allows you to monitor recipient engagement by recording when and how often links are clicked. While it provides valuable insights, it can be affected by privacy tools and security scanners. For better accuracy, consider using a Custom Tracking Domain, which improves deliverability and reduces the chances of links being flagged by spam filters.