Call to Action (CTA)

A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.

Effective CTAs are crucial for driving engagement and conversions in email marketing campaigns. They should be clear, compelling, and strategically placed within the email content. Common examples of CTAs include buttons or links with phrases like “Learn More,” “Buy Now,” or “Sign Up.”.