CAN-SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, and gives recipients the right to have emails stopped from being sent to them.

Enforced by the Federal Trade Commission (FTC), the CAN-SPAM Act requires that commercial emails must include a clear and conspicuous identification that the message is an advertisement, a valid physical postal address of the sender, and a clear way for recipients to opt out of receiving future emails. Non-compliance with the CAN-SPAM Act can result in hefty fines and legal action.