CAN-SPAM Act
Quick Definition
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, and gives recipients the right to have emails stopped from being sent to them.
Interactive Tools
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, and gives recipients the right to have emails stopped from being sent to them.
Enforced by the Federal Trade Commission (FTC), the CAN-SPAM Act requires that commercial emails must include a clear and conspicuous identification that the message is an advertisement, a valid physical postal address of the sender, and a clear way for recipients to opt out of receiving future emails. Non-compliance with the CAN-SPAM Act can result in hefty fines and legal action.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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