Click-Through Rate
Quick Definition
Click-Through Rate (CTR) is the percentage of email recipients who clicked on one or more links contained in an email, measuring engagement and content effectiveness.
Interactive Tools
Click-Through Rate (CTR) measures the percentage of recipients who click on one or more links contained in an email message. It is a key metric for evaluating the effectiveness of email campaigns.
A high CTR indicates that the content of the email resonates well with the audience and successfully encourages engagement. To calculate CTR, divide the number of unique clicks by the number of delivered emails and multiply by 100 to get a percentage. Monitoring CTR helps marketers understand what works and what doesn’t, allowing them to refine their strategies for better results.
Related Terms
Conversion Rate
Conversion Rate is the percentage of recipients who complete a desired action, such as making a purchase or filling out a form, after interacting with an email. It measures the effectiveness of an email campaign in driving desired outcomes.
Engagement Rate
Engagement Rate is a metric that measures the level of interaction and interest that recipients show towards an email, typically calculated by dividing the number of interactions (clicks, replies, etc.) by the total number of delivered emails.
Open Rate
Open Rate is a metric that measures the percentage of recipients who open an email compared to the total number of emails delivered, indicating the effectiveness of email subject lines and overall engagement.
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