Click-Through Rate

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#email metrics #engagement #analytics #kpi #performance

Quick Definition

Click-Through Rate (CTR) is the percentage of email recipients who clicked on one or more links contained in an email, measuring engagement and content effectiveness.

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Click-Through Rate (CTR) measures the percentage of recipients who click on one or more links contained in an email message. It is a key metric for evaluating the effectiveness of email campaigns.

A high CTR indicates that the content of the email resonates well with the audience and successfully encourages engagement. To calculate CTR, divide the number of unique clicks by the number of delivered emails and multiply by 100 to get a percentage. Monitoring CTR helps marketers understand what works and what doesnโ€™t, allowing them to refine their strategies for better results.

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Last updated: 1/25/2025