Deliverability

Deliverability refers to the ability of an email to successfully reach a recipient’s inbox rather than being filtered into spam or junk folders. It is a key factor in determining the effectiveness of email marketing campaigns.

Achieving high deliverability involves maintaining a good sender reputation, using proper email authentication methods, and following best practices for email content and list management. Monitoring deliverability metrics helps ensure that emails are not only delivered but also engaged with by the recipients.