Deliverability
Quick Definition
Deliverability refers to the ability of an email to successfully reach a recipient's inbox rather than being filtered into spam or junk folders. It is a key factor in determining the effectiveness of email marketing campaigns.
Deliverability refers to the ability of an email to successfully reach a recipient’s inbox rather than being filtered into spam or junk folders. It is a key factor in determining the effectiveness of email marketing campaigns.
Achieving high deliverability involves maintaining a good sender reputation, using proper email authentication methods, and following best practices for email content and list management. Monitoring deliverability metrics helps ensure that emails are not only delivered but also engaged with by the recipients.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Conversion Rate
Conversion Rate is the percentage of recipients who complete a desired action, such as making a purchase or filling out a form, after interacting with an email. It measures the effectiveness of an email campaign in driving desired outcomes.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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