Double Opt-In

Double Opt-In is an email subscription process where users must confirm their intent to subscribe by clicking a verification link sent to their inbox. This method helps ensure that only genuine subscribers are added to the email list.

By requiring a confirmation step, Double Opt-In reduces the risk of false or invalid email addresses and minimizes the chances of your emails being marked as spam. It also improves the quality of your email list by ensuring that subscribers are truly interested in receiving your communications, leading to higher engagement rates.