Double Opt-In
Quick Definition
Double Opt-In is an email subscription process where users must confirm their intent to subscribe by clicking a verification link sent to their inbox. This method helps ensure that only genuine subscribers are added to the email list.
Double Opt-In is an email subscription process where users must confirm their intent to subscribe by clicking a verification link sent to their inbox. This method helps ensure that only genuine subscribers are added to the email list.
By requiring a confirmation step, Double Opt-In reduces the risk of false or invalid email addresses and minimizes the chances of your emails being marked as spam. It also improves the quality of your email list by ensuring that subscribers are truly interested in receiving your communications, leading to higher engagement rates.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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