Email Campaign
Quick Definition
An Email Campaign is a coordinated set of email messages sent to a specific audience with the goal of achieving a particular objective, such as promoting a product, sharing news, or driving engagement.
An Email Campaign is a coordinated set of email messages sent to a specific audience with the goal of achieving a particular objective, such as promoting a product, sharing news, or driving engagement.
Effective email campaigns are designed based on audience segmentation and tailored messaging to meet the campaignâs goals. By analyzing metrics such as open rates, click-through rates, and conversions, marketers can evaluate the success of their campaigns and refine their strategies for better results.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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