Email Warm-Up

Quick Definition

Email Warm-Up is the process of gradually increasing the volume of sent emails from a new or inactive email account to establish a positive sender reputation and improve deliverability.

Email Warm-Up is the process of gradually increasing the volume of sent emails from a new or inactive email account to establish a positive sender reputation and improve deliverability.

This process involves starting with a small number of emails and slowly increasing the volume over time while ensuring that emails are engaging and well-received. Proper warm-up helps avoid triggering spam filters and enhances the likelihood that emails will reach recipients’ inboxes.

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