Engagement Rate
Quick Definition
Engagement Rate is a metric that measures the level of interaction and interest that recipients show towards an email, typically calculated by dividing the number of interactions (clicks, replies, etc.) by the total number of delivered emails.
Engagement Rate is a metric that measures the level of interaction and interest that recipients show towards an email, typically calculated by dividing the number of interactions (clicks, replies, etc.) by the total number of delivered emails.
A higher engagement rate indicates that recipients find the email content relevant and compelling, which can improve deliverability and effectiveness of future campaigns. Tracking engagement rates helps marketers refine their strategies and improve overall campaign performance.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
CAN-SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, and gives recipients the right to have emails stopped from being sent to them.
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