Engagement Rate

Quick Definition

Engagement Rate is a metric that measures the level of interaction and interest that recipients show towards an email, typically calculated by dividing the number of interactions (clicks, replies, etc.) by the total number of delivered emails.

Engagement Rate is a metric that measures the level of interaction and interest that recipients show towards an email, typically calculated by dividing the number of interactions (clicks, replies, etc.) by the total number of delivered emails.

A higher engagement rate indicates that recipients find the email content relevant and compelling, which can improve deliverability and effectiveness of future campaigns. Tracking engagement rates helps marketers refine their strategies and improve overall campaign performance.

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