Footer
Quick Definition
The Footer in an email is the section at the bottom of the message that typically includes the sender's contact information, unsubscribe link, and legal disclaimers.
The Footer in an email is the section at the bottom of the message that typically includes the sender’s contact information, unsubscribe link, and legal disclaimers.
Including a well-crafted footer is essential for compliance with email regulations and for providing recipients with options to manage their subscription preferences. It also helps build trust by ensuring transparency and offering easy ways for recipients to get in touch or opt out of future communications.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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