IMAP (Internet Message Access Protocol)
Quick Definition
IMAP (Internet Message Access Protocol) is a standard email protocol that allows users to access and manage their emails on a remote mail server, ensuring messages are synchronized across multiple devices.
IMAP (Internet Message Access Protocol) is a standard email protocol that allows users to access and manage their emails on a remote mail server, ensuring messages are synchronized across multiple devices.
Unlike POP3, which downloads emails to a local device, IMAP keeps emails on the server and allows users to organize, delete, or flag messages from any device. This is particularly useful for managing email across multiple devices, as changes made on one device are reflected on all others.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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