Inbox Placement

Quick Definition

Inbox Placement is the measure of whether an email reaches a recipient's inbox rather than being filtered into spam or junk folders.

Inbox Placement is the measure of whether an email reaches a recipient’s inbox rather than being filtered into spam or junk folders.

Achieving high inbox placement rates is crucial for the success of email marketing campaigns, as it ensures that messages are seen by intended recipients. Factors influencing inbox placement include sender reputation, email content, and adherence to best practices for email deliverability.

Ready to implement inbox placement?

Use BetterMerge to create professional mail merge campaigns with Gmail and Google Sheets. Perfect for putting email marketing best practices into action.