Inbox Placement
Quick Definition
Inbox Placement is the measure of whether an email reaches a recipient's inbox rather than being filtered into spam or junk folders.
Inbox Placement is the measure of whether an email reaches a recipient’s inbox rather than being filtered into spam or junk folders.
Achieving high inbox placement rates is crucial for the success of email marketing campaigns, as it ensures that messages are seen by intended recipients. Factors influencing inbox placement include sender reputation, email content, and adherence to best practices for email deliverability.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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