List Hygiene

Quick Definition

List Hygiene refers to the practices and processes used to maintain a clean and accurate email list, including removing invalid or inactive email addresses to improve deliverability and engagement.

List Hygiene involves regularly updating and cleaning an email list to ensure it consists of valid, active, and engaged recipients. This includes removing bounced addresses, correcting typos, and unsubscribing users who no longer wish to receive emails. Proper list hygiene helps improve email deliverability, reduce spam complaints, and enhance overall campaign performance.

Ready to implement list hygiene?

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