List Hygiene
Quick Definition
List Hygiene refers to the practices and processes used to maintain a clean and accurate email list, including removing invalid or inactive email addresses to improve deliverability and engagement.
List Hygiene involves regularly updating and cleaning an email list to ensure it consists of valid, active, and engaged recipients. This includes removing bounced addresses, correcting typos, and unsubscribing users who no longer wish to receive emails. Proper list hygiene helps improve email deliverability, reduce spam complaints, and enhance overall campaign performance.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Conversion Rate
Conversion Rate is the percentage of recipients who complete a desired action, such as making a purchase or filling out a form, after interacting with an email. It measures the effectiveness of an email campaign in driving desired outcomes.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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