List Hygiene
Quick Definition
List Hygiene refers to the practices and processes used to maintain a clean and accurate email list, including removing invalid or inactive email addresses to improve deliverability and engagement.
List Hygiene involves regularly updating and cleaning an email list to ensure it consists of valid, active, and engaged recipients. This includes removing bounced addresses, correcting typos, and unsubscribing users who no longer wish to receive emails. Proper list hygiene helps improve email deliverability, reduce spam complaints, and enhance overall campaign performance.
Related Terms
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
CAN-SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, and gives recipients the right to have emails stopped from being sent to them.
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