List Segmentation
Quick Definition
List Segmentation is the process of dividing an email list into smaller, more targeted groups based on specific criteria, such as demographics or behavior, to tailor and improve marketing efforts.
List Segmentation allows marketers to send more relevant and personalized content to different segments of their audience, improving engagement and conversion rates. By grouping recipients based on factors like location, purchase history, or interaction with previous emails, businesses can craft targeted campaigns that resonate with specific interests or needs. Effective segmentation enhances the effectiveness of email marketing by delivering content that is more likely to be of interest to each segment.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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