List Segmentation

Quick Definition

List Segmentation is the process of dividing an email list into smaller, more targeted groups based on specific criteria, such as demographics or behavior, to tailor and improve marketing efforts.

List Segmentation allows marketers to send more relevant and personalized content to different segments of their audience, improving engagement and conversion rates. By grouping recipients based on factors like location, purchase history, or interaction with previous emails, businesses can craft targeted campaigns that resonate with specific interests or needs. Effective segmentation enhances the effectiveness of email marketing by delivering content that is more likely to be of interest to each segment.

Ready to implement list segmentation?

Use BetterMerge to create professional mail merge campaigns with Gmail and Google Sheets. Perfect for putting email marketing best practices into action.