Opt-Out
Quick Definition
Opt-Out is the process by which recipients choose to stop receiving communications, such as emails, from an organization or business.
Opt-Out allows recipients to unsubscribe or withdraw their consent to receive further emails. This can typically be done through an unsubscribe link included in the email or by contacting the sender directly. Providing an easy and clear opt-out option is important for maintaining compliance with email marketing laws and ensuring a positive user experience. It also helps in keeping your email list clean and focused on engaged recipients.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Conversion Rate
Conversion Rate is the percentage of recipients who complete a desired action, such as making a purchase or filling out a form, after interacting with an email. It measures the effectiveness of an email campaign in driving desired outcomes.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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