Opt-Out

Quick Definition

Opt-Out is the process by which recipients choose to stop receiving communications, such as emails, from an organization or business.

Opt-Out allows recipients to unsubscribe or withdraw their consent to receive further emails. This can typically be done through an unsubscribe link included in the email or by contacting the sender directly. Providing an easy and clear opt-out option is important for maintaining compliance with email marketing laws and ensuring a positive user experience. It also helps in keeping your email list clean and focused on engaged recipients.

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