Re-Engagement Campaign
Quick Definition
A Re-Engagement Campaign is a targeted marketing effort designed to reconnect with inactive or unresponsive subscribers. Its goal is to reawaken interest and encourage these recipients to interact with future emails.
Re-Engagement Campaigns typically involve sending special offers, personalized content, or surveys to subscribers who have not engaged with recent emails. These campaigns aim to rekindle interest and determine whether recipients still wish to remain on the mailing list.
Effective Re-Engagement Campaigns can help recover potentially valuable subscribers and improve overall list health. By analyzing responses and engagement, marketers can refine their strategies and reduce list churn.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Conversion Rate
Conversion Rate is the percentage of recipients who complete a desired action, such as making a purchase or filling out a form, after interacting with an email. It measures the effectiveness of an email campaign in driving desired outcomes.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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