Re-Engagement Campaign

Quick Definition

A Re-Engagement Campaign is a targeted marketing effort designed to reconnect with inactive or unresponsive subscribers. Its goal is to reawaken interest and encourage these recipients to interact with future emails.

Re-Engagement Campaigns typically involve sending special offers, personalized content, or surveys to subscribers who have not engaged with recent emails. These campaigns aim to rekindle interest and determine whether recipients still wish to remain on the mailing list.

Effective Re-Engagement Campaigns can help recover potentially valuable subscribers and improve overall list health. By analyzing responses and engagement, marketers can refine their strategies and reduce list churn.

Ready to implement re-engagement campaign?

Use BetterMerge to create professional mail merge campaigns with Gmail and Google Sheets. Perfect for putting email marketing best practices into action.