Re-Engagement Campaign
Quick Definition
A Re-Engagement Campaign is a targeted marketing effort designed to reconnect with inactive or unresponsive subscribers. Its goal is to reawaken interest and encourage these recipients to interact with future emails.
Re-Engagement Campaigns typically involve sending special offers, personalized content, or surveys to subscribers who have not engaged with recent emails. These campaigns aim to rekindle interest and determine whether recipients still wish to remain on the mailing list.
Effective Re-Engagement Campaigns can help recover potentially valuable subscribers and improve overall list health. By analyzing responses and engagement, marketers can refine their strategies and reduce list churn.
Related Terms
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
CAN-SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, and gives recipients the right to have emails stopped from being sent to them.
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