Sender Score
Quick Definition
Sender Score is a reputation metric assigned to an email sender based on their sending practices and email delivery performance. It is used by ISPs and email service providers to gauge the trustworthiness of an email sender.
Sender Score ranges from 0 to 100 and reflects factors such as the volume of email sent, bounce rates, spam complaints, and engagement metrics. A higher Sender Score indicates a better reputation and higher likelihood of successful email delivery, while a lower score may signal potential issues with email practices.
Monitoring and improving your Sender Score is crucial for maintaining good email deliverability and ensuring that your emails reach recipients’ inboxes. Regularly reviewing sending practices and addressing any issues that impact your score can enhance overall email campaign effectiveness.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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