Sender Score
Sender Score ranges from 0 to 100 and reflects factors such as the volume of email sent, bounce rates, spam complaints, and engagement metrics. A higher Sender Score indicates a better reputation and higher likelihood of successful email delivery, while a lower score may signal potential issues with email practices.
Monitoring and improving your Sender Score is crucial for maintaining good email deliverability and ensuring that your emails reach recipients’ inboxes. Regularly reviewing sending practices and addressing any issues that impact your score can enhance overall email campaign effectiveness.