Sender Score

Quick Definition

Sender Score is a reputation metric assigned to an email sender based on their sending practices and email delivery performance. It is used by ISPs and email service providers to gauge the trustworthiness of an email sender.

Sender Score ranges from 0 to 100 and reflects factors such as the volume of email sent, bounce rates, spam complaints, and engagement metrics. A higher Sender Score indicates a better reputation and higher likelihood of successful email delivery, while a lower score may signal potential issues with email practices.

Monitoring and improving your Sender Score is crucial for maintaining good email deliverability and ensuring that your emails reach recipients’ inboxes. Regularly reviewing sending practices and addressing any issues that impact your score can enhance overall email campaign effectiveness.

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