SMTP
Quick Definition
SMTP (Simple Mail Transfer Protocol) is a standard communication protocol used for sending and relaying emails between servers. It governs how email messages are transmitted over the internet.
SMTP is responsible for the delivery of emails from the sender’s email client or server to the recipient’s email server. It works by sending email messages in plain text to the recipient’s mail server, which then processes and delivers them to the recipient’s inbox.
Understanding SMTP is crucial for troubleshooting email delivery issues and ensuring reliable email communication. Proper configuration and management of SMTP settings help maintain effective email deliverability and overall email system performance.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Conversion Rate
Conversion Rate is the percentage of recipients who complete a desired action, such as making a purchase or filling out a form, after interacting with an email. It measures the effectiveness of an email campaign in driving desired outcomes.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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