SMTP
Quick Definition
SMTP (Simple Mail Transfer Protocol) is a standard communication protocol used for sending and relaying emails between servers. It governs how email messages are transmitted over the internet.
SMTP is responsible for the delivery of emails from the senderās email client or server to the recipientās email server. It works by sending email messages in plain text to the recipientās mail server, which then processes and delivers them to the recipientās inbox.
Understanding SMTP is crucial for troubleshooting email delivery issues and ensuring reliable email communication. Proper configuration and management of SMTP settings help maintain effective email deliverability and overall email system performance.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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