Suppression List
Quick Definition
A Suppression List is a list of email addresses that should be excluded from receiving certain email communications. It is used to prevent emails from being sent to recipients who have opted out, bounced, or are otherwise deemed unsuitable for specific campaigns.
A Suppression List helps maintain the integrity of email campaigns by ensuring that emails are not sent to individuals who have unsubscribed, flagged emails as spam, or have invalid addresses. By managing suppression lists, marketers can avoid potential complaints and maintain a positive sender reputation.
Regularly updating and managing suppression lists is crucial for compliance with email marketing regulations and for improving overall deliverability. It helps focus efforts on engaged recipients and reduces the risk of sending unwanted emails.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Conversion Rate
Conversion Rate is the percentage of recipients who complete a desired action, such as making a purchase or filling out a form, after interacting with an email. It measures the effectiveness of an email campaign in driving desired outcomes.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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