Suppression List

Quick Definition

A Suppression List is a list of email addresses that should be excluded from receiving certain email communications. It is used to prevent emails from being sent to recipients who have opted out, bounced, or are otherwise deemed unsuitable for specific campaigns.

A Suppression List helps maintain the integrity of email campaigns by ensuring that emails are not sent to individuals who have unsubscribed, flagged emails as spam, or have invalid addresses. By managing suppression lists, marketers can avoid potential complaints and maintain a positive sender reputation.

Regularly updating and managing suppression lists is crucial for compliance with email marketing regulations and for improving overall deliverability. It helps focus efforts on engaged recipients and reduces the risk of sending unwanted emails.

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