Triggered Emails

Quick Definition

Triggered Emails are automated messages sent in response to specific actions or events taken by recipients. These emails are designed to engage users based on their behavior or interactions with a brand, providing timely and relevant communication.

Triggered Emails are sent automatically when a recipient performs a predefined action, such as signing up for a newsletter, making a purchase, or abandoning a shopping cart. Examples include welcome emails, order confirmations, and re-engagement messages.

These emails are personalized and timely, aiming to address the recipient’s immediate needs or interests. By utilizing triggers, marketers can deliver highly relevant content, improving engagement and conversion rates. Analyzing the performance of triggered emails helps optimize automation strategies and enhance overall customer experience.

Ready to implement triggered emails?

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