Triggered Emails
Quick Definition
Triggered Emails are automated messages sent in response to specific actions or events taken by recipients. These emails are designed to engage users based on their behavior or interactions with a brand, providing timely and relevant communication.
Triggered Emails are sent automatically when a recipient performs a predefined action, such as signing up for a newsletter, making a purchase, or abandoning a shopping cart. Examples include welcome emails, order confirmations, and re-engagement messages.
These emails are personalized and timely, aiming to address the recipient’s immediate needs or interests. By utilizing triggers, marketers can deliver highly relevant content, improving engagement and conversion rates. Analyzing the performance of triggered emails helps optimize automation strategies and enhance overall customer experience.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Conversion Rate
Conversion Rate is the percentage of recipients who complete a desired action, such as making a purchase or filling out a form, after interacting with an email. It measures the effectiveness of an email campaign in driving desired outcomes.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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