Whitelist
Quick Definition
In email marketing, a whitelist is a list of approved email addresses or domains that are granted permission to bypass spam filters and reach the inbox directly. Whitelisting helps ensure that legitimate emails are not incorrectly marked as spam.
A whitelist in email marketing is used to designate trusted senders whose emails are more likely to be delivered successfully to recipients’ inboxes. When an email address or domain is on the whitelist, it reduces the likelihood of the email being flagged as spam or junk.
This practice is essential for maintaining a good sender reputation and ensuring that important messages reach their intended audience without unnecessary filtering. By managing a whitelist, marketers can improve deliverability rates and enhance the effectiveness of their email campaigns.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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