Whitelist

A whitelist in email marketing is used to designate trusted senders whose emails are more likely to be delivered successfully to recipients’ inboxes. When an email address or domain is on the whitelist, it reduces the likelihood of the email being flagged as spam or junk.

This practice is essential for maintaining a good sender reputation and ensuring that important messages reach their intended audience without unnecessary filtering. By managing a whitelist, marketers can improve deliverability rates and enhance the effectiveness of their email campaigns.