# BetterMerge > BetterMerge is a mail merge tool for Gmail and Google Sheets. It sends individual, personalized emails through the user's own Gmail account, with real-time open/click/bounce tracking, campaign scheduling, and per-recipient attachments. It works as a Google Sheets add-on and a standalone web dashboard (app.bettermerge.com). Privacy: BetterMerge requests send-only Gmail access — it cannot read the user's inbox. Rated 4.9/5 on the Google Workspace Marketplace with 18,000+ installs. Free plan: up to 50 emails/day; paid plans add higher quotas and features (current prices at /pricing). Key facts: Gmail caps sending at 500 recipients/day (@gmail.com) and 2,000/day (Google Workspace); BetterMerge tracks quotas and splits larger campaigns across days. Emails are personalized with merge tags ({{First Name}}, any sheet column) in the subject, body, preview text, images, links, and attachments. ## Core pages - [Home](https://bettermerge.com/): what BetterMerge does and why teams switch - [Features](https://bettermerge.com/features): tracking, attachments, scheduling, personalization - [Pricing](https://bettermerge.com/pricing): free and paid plans (always-current prices) - [Mail merge for Gmail](https://bettermerge.com/mail-merge-for-gmail): the core product page - [Mail merge for Google Sheets](https://bettermerge.com/mail-merge-for-google-sheets): the Sheets add-on workflow - [Changelog](https://bettermerge.com/changelog): product updates ## Use cases - [Mail merge with attachments](https://bettermerge.com/mail-merge-with-attachments): same or per-recipient files - [Email tracking for Gmail](https://bettermerge.com/email-tracking-for-gmail): real-time opens, clicks, bounces - [Mail merge for cold email](https://bettermerge.com/mail-merge-for-cold-email): individual sends, quota protection - [Scheduled mass email](https://bettermerge.com/scheduled-mass-email): schedule campaigns, pace delivery over hours - [Mail merge for sales teams](https://bettermerge.com/mail-merge-for-sales-teams): outreach and follow-ups ## Comparisons - [BetterMerge vs YAMM](https://bettermerge.com/vs/yamm) - [BetterMerge vs GMass](https://bettermerge.com/vs/gmass) - [BetterMerge vs Mailmeteor](https://bettermerge.com/vs/mailmeteor) - [BetterMerge vs Mergo](https://bettermerge.com/vs/mergo) ## Free tools - [Email spam checker](https://bettermerge.com/tools/spam-checker): test spam score before sending - [AI email writer](https://bettermerge.com/tools/ai-email-writer): draft and rewrite emails - [Open rate calculator](https://bettermerge.com/tools/open-rate-calculator) - [Email authentication lookups](https://bettermerge.com/tools): SPF, DKIM, DMARC, MX, DNS propagation, header analyzer ## Documentation - [Docs home](https://bettermerge.com/docs): guides for the add-on and web dashboard - [Introduction](https://bettermerge.com/docs/getting-started/introduction) - [Beginner tutorial](https://bettermerge.com/docs/getting-started/beginner-tutorial): first campaign step by step - [Gmail sending limits](https://bettermerge.com/docs/getting-started/email-quotas) - [Email warmup guide](https://bettermerge.com/docs/getting-started/email-warmup) - [Deliverability guide](https://bettermerge.com/docs/email-essentials/deliverability): SPF, DKIM, DMARC, list hygiene - [Email verification](https://bettermerge.com/docs/advanced/email-verification): pre-send address checks (Pro plan) ## Optional - [Glossary](https://bettermerge.com/glossary): email marketing terms (open rate, SPF, DKIM, DMARC, preview text, …) - [Contact](https://bettermerge.com/contact)