Email Open Rate Calculator
Calculate the percentage of emails opened from your campaigns instantly.
Open Rate
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What is Email Open Rate?
Email open rate is the percentage of recipients who open your email out of the total number of emails sent. It is a key performance indicator (KPI) in email marketing, reflecting how effectively your subject lines and sender reputation encourage recipients to engage.
How to Calculate Email Open Rate?
To calculate the email open rate, use the following formula:
Open Rate (%) = (Emails Opened / Emails Sent) × 100
For example, if you send 1,000 emails and 300 of them are opened, your open rate is 30%.
Frequently Asked Questions
What is a good email open rate?
A good email open rate typically ranges between 20% and 30%, but this varies by industry. Higher open rates indicate better subject lines and sender reputation.
How can I improve my email open rate?
Improve your open rate by writing compelling subject lines, personalizing emails, sending at optimal times, and keeping your email list clean.
Does email open rate affect deliverability?
Yes. Low open rates can signal poor engagement, potentially affecting future email deliverability and causing more emails to land in spam folders.
Send Personalized Emails with Gmail
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