Abandoned Cart Email
Quick Definition
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Abandoned Cart Emails are crucial for recovering potentially lost sales. These emails typically include a reminder of the items left in the cart, often accompanied by incentives such as discounts or free shipping to encourage customers to finalize their purchase. By targeting customers who have already shown interest in specific products, Abandoned Cart Emails can significantly boost conversion rates and increase overall sales for e-commerce businesses.
Related Terms
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
CAN-SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, and gives recipients the right to have emails stopped from being sent to them.
Conversion Rate
Conversion Rate is the percentage of recipients who complete a desired action, such as making a purchase or filling out a form, after interacting with an email. It measures the effectiveness of an email campaign in driving desired outcomes.
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