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Mail Merge for Gmail & Google Sheets

Write one email and send it as hundreds of personal ones. BetterMerge fills in names, links, and attachments from your Google Sheet, sends from your own Gmail on your schedule, and writes every open and click back to your sheet.

Free plan: 50 emails a day, no credit card. Works with Gmail and Google Workspace.

4.9 from142 reviews on Google Workspace Marketplace
19,000+ installsFormerly Mailway Mail Merge

From spreadsheet to sent in three steps

  1. 1

    Pick your Google Sheet

    Your contact list stays where it is. Every column becomes a merge tag, and hidden or filtered rows can be skipped.

  2. 2

    Write one email

    Use merge tags for names, links, images, and attachments. Preview exactly what each recipient will get.

  3. 3

    Send, schedule, and track

    Emails go out from your own Gmail. Opens, clicks, and unsubscribes are written back to your sheet.

New to mail merge? Follow the beginner tutorial.

Everything a Gmail mail merge should do

Built for people who send real emails to real people, not newsletters to faceless lists.

Personalize more than the first name

Every column in your sheet can shape the email. Change the subject, the body, a link, an image, or the file each person receives.

  • Merge tags in subject, body, links, and images
  • A different attachment for every recipientPlus+
  • Per-recipient CC and BCCLite+
  • Reusable snippets and a rich-text or HTML editor
  • AI writing assistant to draft or review a template (beta)
See personalized attachments

Send like a person, not a blast

Emails go out one by one from your own Gmail account, so they land as normal conversations. You decide when and how fast.

  • Schedule a campaign for a later date and timeLite+
  • Sending days, time windows, gaps between emails, and a daily capPlus+
  • Large lists spread across days automatically within Gmail's limitsLite+
  • Send from Gmail aliases or extra sender accountsPlus+
How delivery automation works

Know exactly who engaged

See opens, clicks, and unsubscribes per recipient, in your Google Sheet and in the campaign report. Then follow up with the people who showed interest.

  • Open and click tracking, even on the free plan
  • Status and activity columns written to your sheet
  • Target follow-ups by who opened or clickedLite+
  • Optional reply and bounce tracking, with follow-ups in the same threadPlus+
  • Campaign reports in the dashboard and by email
See email tracking for Gmail

Protect your inbox and your reputation

BetterMerge only asks for permission to send email. It cannot read, search, or delete anything in your mailbox, and it helps keep bounces and complaints low.

  • Send-only Gmail permission. Your inbox stays private.
  • Unsubscribe link in every email, honored automatically
  • Email verification skips confirmed-invalid addressesPro
  • Daily quotas that stay inside Google's sending limits
Read the deliverability guide

Work inside Google Sheets or in the web app

Launch a quick campaign from the add-on without leaving your sheet. Switch to the web dashboard at app.bettermerge.com when you want more room for templates, contacts, and reports. Both use the same account, so everything stays in sync.

  • Campaigns, templates, and snippets in one place
  • Contacts with activity history across campaigns
  • Team seats on one subscription
The BetterMerge web dashboard and the Google Sheets add-on showing the same account

Who uses BetterMerge

Anyone who needs to send the same message to many people, one person at a time.

Trusted by 19,000+ Google Workspace users

Rated 4.9 out of 5 across 142 Marketplace reviews.

4.9/ 5

Across 142 reviews from 19,000+ installs on the Google Workspace Marketplace.

Read all 142 reviews

"I recommend this app for your mail merge! This tool is very simple, everything is clear for the use. Thanks for this! It's the best app in the Market for me!"

Verified review · Google Workspace Marketplace

"One of the best mail merge applications I've ever used so far, really a life saver for small businesses like mine."

Verified review · Google Workspace Marketplace

"Best extension for Mail merging, very fast, functional and affordable…"

Verified review · Google Workspace Marketplace

Start free. Upgrade when you need more.

Every plan sends from your own Gmail. Paid plans add volume, scheduling, and automation.

Free

50 emails/day
  • Open and click tracking
  • Up to 5 campaigns a month

Lite

500 emails/day
  • Scheduling and file attachments
  • Follow-ups by who opened or clicked

Plus

Most popular
1,500 emails/day
  • Personalized attachments
  • Delivery automation and 3 senders

Pro

2,000 emails/day
  • Email verification before sending
  • 5 senders

Daily quotas shown are for Google Workspace accounts. Personal Gmail accounts can send up to 500 emails a day on any paid plan.

See a campaign from start to finish

A three-minute walkthrough of your first mail merge.

Frequently asked questions

Send your first mail merge today

Install the free Google Sheets add-on and send personalized emails from your own Gmail in minutes. No credit card required.

Prefer your browser? Use the web app

Free plan available
No credit card required
Setup in under 5 minutes