Mail Merge for Gmail

Send personalized mass emails from your Gmail. Achieve higher deliverability and open rates.

How to Mail Merge using Google Sheets & Gmail?

Step 1: Prepare contact list in Google Sheets

Create a new Google Sheet (or use existing Sheet). Create a header row that contains column header names. Add the name, email address and other details of the recipients.

Step 1: Prepare email conatct list in Google Sheets

Step 2: Create an Email Template

Use the rich text editor to compose an email template. To insert data from spreadsheet contact list, use placecholders corresponding to the column names surrounded double curly braces, e.g. {{First Name}}.

Step 2: Create an Email Template

Step 3: Send the emails

Click on Start Sending to start sending the personalized emails to the recipients. Once completed, click on View Report button to see a detailed campaign report.

Step 3: Send the emails

Why should you choose BetterMerge?

Gmail Integration

BetterMerge (previously Mailway Mail Merge) is directly integrated with Gmail. It sends your email campaigns from your Gmail or Google Workspace account to achieve higher deliverability.

Google Sheets Integration

BetterMerge (previously Mailway Mail Merge) can be installed as a Google Sheets add-on. You can send your email marketing campaigns directly from Google Sheets using your Gmail account.

Install the Google Sheets add-on Read getting started guide

Privacy-first Design

BetterMerge app requires minimum permissions to run. By default, the app cannot read your emails.

Send up to 2000 emails per day

Send up to 2000* emails per day (60000* emails per month) from your Gmail account.

Eligible Google Workspace users (on Business plan) can send up to 2000 emails per day.

Read more about quotas

Personalize individual emails based on data from Google Sheets to give every email a personal touch.


Add attachments (e.g. pdf, word, excel, powerpoint files) to your emails.

Personalized attachments is coming soon.

Rich Template Editor

Use the built-in rich template editor to compose your email templates easily in WYSIWYG or HTML mode.

Contact List Segmentation

Easily segment your contact list on Google Sheets using built-in Google Sheets features.

If you want to skip some rows, simply hide those rows and no emails will be sent to those recipients.

The rule: Email will be sent only if the row is visible.

Track Email Interations

Track email opens, link clicks, unsubscriptions, bounces* & replies* in real time directly from Google Sheets.

Bounce & reply tracking is coming soon.

Read how to track email open & click rates

CC and BCC Recipients

Easily add cc and bcc recipients to the emails. Useful for integrating with third-party tools.

Add Unsubscribe Link

Add unsubscribe link to the emails to comply with CAN-SPAM and other anti-spam rules.

It's simple: just enable the Track Unsubscribes checkbox and an unsubscribe link will be added to the emails automatically.

Preview Emails Before Sending

Preview individual emails before sending to make sure that you are sending the perfect email.

Schedule campaigns

Schedule your email campaigns for peace-of-mind email delivery at your preferred date and time in future.

Send Emails with Throttling

Achieve hyper-targeted email delivery. Precisely control email delivery rate , delivery days , delivery time and also control the delay between consecutive email delivery.

Remember the mantra: slow and steady wins the race.

Don't just take our word for it, here's what customers are saying

Amazing app!!!! Has made my mass emailing so much easier!!!

- Google Workspace Marketplace

this mail merge is awesome and i found this is best in all...

- Google Workspace Marketplace

I recommend this app for your email campaign! This tool is very simple, everything is clear for the use. Thanks for this! It's the best app in the Market for me!

- Google Workspace Marketplace

Awesome app...loved it

- Google Workspace Marketplace

Best extension for Mail merging, very fast, functional and affordable and very useful service am very happy to using these service

- Google Workspace Marketplace

I love the service ...

- A Happy Customer

Ready to increase your email delivery rates?

BetterMerge provides the tools you need to achieve higher delivery rates and reduce bounces.