Bounce Rate
Quick Definition
Bounce Rate in email marketing refers to the percentage of emails that could not be delivered to recipients' inboxes and were returned to the sender.
Interactive Tools
Bounce Rate refers to the percentage of emails that are not successfully delivered to the recipient’s inbox. It includes both hard bounces, which are permanent failures, and soft bounces, which are temporary issues.
A high bounce rate can negatively impact your sender reputation and email deliverability. Hard bounces occur due to permanent issues such as invalid email addresses, while soft bounces are caused by temporary problems like a full inbox or server issues. Monitoring and managing your bounce rate is crucial for maintaining a healthy email list and ensuring the effectiveness of your email marketing campaigns.
Related Terms
Deliverability
Deliverability refers to the ability of an email to successfully reach a recipient's inbox rather than being filtered into spam or junk folders. It is a key factor in determining the effectiveness of email marketing campaigns.
Hard Bounce
A Hard Bounce occurs when an email cannot be delivered due to a permanent reason, such as an invalid email address or a domain that no longer exists.
Soft Bounce
A Soft Bounce refers to a temporary failure in delivering an email to a recipient's inbox. It typically occurs due to issues such as a full mailbox, temporary server problems, or a message that is too large.
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