Bounce Rate

Bounce Rate refers to the percentage of emails that are not successfully delivered to the recipient’s inbox. It includes both hard bounces, which are permanent failures, and soft bounces, which are temporary issues.

A high bounce rate can negatively impact your sender reputation and email deliverability. Hard bounces occur due to permanent issues such as invalid email addresses, while soft bounces are caused by temporary problems like a full inbox or server issues. Monitoring and managing your bounce rate is crucial for maintaining a healthy email list and ensuring the effectiveness of your email marketing campaigns.

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