Conversion Rate

Conversion Rate is the percentage of recipients who complete a desired action, such as making a purchase or filling out a form, after interacting with an email. It measures the effectiveness of an email campaign in driving desired outcomes.

To calculate the Conversion Rate, divide the number of recipients who took the desired action by the total number of recipients and multiply by 100 to get a percentage. A higher Conversion Rate indicates that the email campaign successfully persuaded recipients to take the intended action. This metric helps evaluate the success of email campaigns and informs future strategies for better performance.