Forward Rate
Quick Definition
Forward Rate is a metric that measures the percentage of recipients who forward an email to others, indicating the email’s perceived value and relevance.
Forward Rate is a metric that measures the percentage of recipients who forward an email to others, indicating the email’s perceived value and relevance.
A higher forward rate suggests that the email content is engaging and useful enough for recipients to share with their network. This metric can help assess the effectiveness of content and its potential for organic reach and viral marketing.
Related Terms
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
CAN-SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, and gives recipients the right to have emails stopped from being sent to them.
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