Forward Rate
Quick Definition
Forward Rate is a metric that measures the percentage of recipients who forward an email to others, indicating the email’s perceived value and relevance.
Forward Rate is a metric that measures the percentage of recipients who forward an email to others, indicating the email’s perceived value and relevance.
A higher forward rate suggests that the email content is engaging and useful enough for recipients to share with their network. This metric can help assess the effectiveness of content and its potential for organic reach and viral marketing.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
Ready to implement forward rate?
Use BetterMerge to create professional mail merge campaigns with Gmail and Google Sheets. Perfect for putting email marketing best practices into action.