Hard Bounce

Quick Definition

A Hard Bounce occurs when an email cannot be delivered due to a permanent reason, such as an invalid email address or a domain that no longer exists.

A Hard Bounce occurs when an email cannot be delivered due to a permanent reason, such as an invalid email address or a domain that no longer exists.

Hard bounces are significant for maintaining a clean email list, as they indicate issues with the recipient’s email address that cannot be resolved. Regularly removing addresses that result in hard bounces helps improve deliverability rates and overall campaign performance.

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