Hard Bounce
Quick Definition
A Hard Bounce occurs when an email cannot be delivered due to a permanent reason, such as an invalid email address or a domain that no longer exists.
A Hard Bounce occurs when an email cannot be delivered due to a permanent reason, such as an invalid email address or a domain that no longer exists.
Hard bounces are significant for maintaining a clean email list, as they indicate issues with the recipient’s email address that cannot be resolved. Regularly removing addresses that result in hard bounces helps improve deliverability rates and overall campaign performance.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Conversion Rate
Conversion Rate is the percentage of recipients who complete a desired action, such as making a purchase or filling out a form, after interacting with an email. It measures the effectiveness of an email campaign in driving desired outcomes.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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