Image Blocking
Quick Definition
Image Blocking refers to the process where email clients or services prevent images from automatically loading in emails to protect users from potentially harmful content or to save data.
Image Blocking refers to the process where email clients or services prevent images from automatically loading in emails to protect users from potentially harmful content or to save data.
This feature can impact how an email’s visual elements are perceived, as images may not be displayed until the recipient manually chooses to download them. To mitigate this, it’s important to use compelling text and ensure key information is included in the email’s body to maintain effectiveness despite image blocking.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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