Landing Page

Quick Definition

A Landing Page is a standalone web page designed specifically for a marketing or advertising campaign, with the goal of converting visitors into leads or customers.

A Landing Page is a focused, single-page website where users are directed after clicking on a link in an email, advertisement, or social media post. Its primary purpose is to drive a specific action, such as signing up for a newsletter, downloading a resource, or making a purchase. Effective landing pages have a clear call-to-action (CTA) and minimal distractions to enhance conversion rates.

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