Landing Page
Quick Definition
A Landing Page is a standalone web page designed specifically for a marketing or advertising campaign, with the goal of converting visitors into leads or customers.
A Landing Page is a focused, single-page website where users are directed after clicking on a link in an email, advertisement, or social media post. Its primary purpose is to drive a specific action, such as signing up for a newsletter, downloading a resource, or making a purchase. Effective landing pages have a clear call-to-action (CTA) and minimal distractions to enhance conversion rates.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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