MX Record (Mail Exchange Record)
Quick Definition
An MX Record, or Mail Exchange Record, is a DNS record that specifies the mail servers responsible for receiving and handling emails for a domain.
MX Records are crucial for directing email messages to the correct mail servers based on the domain name. When an email is sent, the sending server queries the DNS to find the MX Records associated with the recipient’s domain to route the email accordingly. Properly configured MX Records ensure reliable email delivery and help prevent issues with email reception. They are typically set up and managed through the domain’s DNS settings.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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