Personalization

Personalization involves using data such as the recipient’s name, past interactions, purchase history, or browsing behavior to create targeted and relevant email content. For example, personalized emails might include product recommendations, special offers based on previous purchases, or content relevant to the recipient’s interests.

Effective personalization can lead to higher open rates, click-through rates, and overall engagement by making emails more relevant and appealing to each recipient. It requires a solid understanding of recipient data and the ability to integrate this information into email campaigns.