Phishing
Quick Definition
Phishing is a fraudulent attempt to obtain sensitive information, such as usernames, passwords, or financial details, by masquerading as a trustworthy entity in electronic communications. It often involves deceptive emails or messages designed to trick recipients into revealing personal information.
Phishing attacks typically use email, social media, or other messaging platforms to impersonate legitimate organizations or individuals. These communications often contain links to fake websites or request sensitive data under false pretenses.
To protect against phishing, it’s crucial to verify the authenticity of messages, avoid clicking on suspicious links, and use security measures such as email filters and two-factor authentication. Awareness and education about phishing tactics can help reduce the risk of falling victim to such scams.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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