Preview Text

Quick Definition

Preview Text is the snippet of text that appears next to or below the subject line in an email inbox. It provides additional context about the email's content and can influence whether the recipient decides to open the email.

Preview Text, also known as preheader text, is typically displayed in the inbox view and offers a brief summary or highlight of the email’s main message. It helps to complement the subject line and gives recipients a glimpse of what to expect in the email.

Crafting effective Preview Text is important for enhancing open rates and engaging recipients. It should be concise, relevant, and compelling, as it can significantly impact the recipient’s decision to open the email.

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