Preview Text
Quick Definition
Preview Text is the snippet of text that appears next to or below the subject line in an email inbox. It provides additional context about the email's content and can influence whether the recipient decides to open the email.
Preview Text, also known as preheader text, is typically displayed in the inbox view and offers a brief summary or highlight of the email’s main message. It helps to complement the subject line and gives recipients a glimpse of what to expect in the email.
Crafting effective Preview Text is important for enhancing open rates and engaging recipients. It should be concise, relevant, and compelling, as it can significantly impact the recipient’s decision to open the email.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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