Sender Reputation

Sender Reputation is determined by various factors, including email volume, bounce rates, spam complaints, engagement metrics, and adherence to email best practices. A strong reputation results in better deliverability and higher chances that emails will bypass spam filters and reach the inbox.

Maintaining a positive Sender Reputation involves regularly monitoring email performance, managing subscriber lists, and adhering to best practices for content and consent. Addressing issues that negatively impact reputation can help improve email deliverability and overall campaign success.