Sender Reputation
Quick Definition
Sender Reputation is an assessment of an email sender's reliability and trustworthiness based on their sending practices and email performance. It influences the likelihood that emails will be successfully delivered to recipients' inboxes.
Sender Reputation is determined by various factors, including email volume, bounce rates, spam complaints, engagement metrics, and adherence to email best practices. A strong reputation results in better deliverability and higher chances that emails will bypass spam filters and reach the inbox.
Maintaining a positive Sender Reputation involves regularly monitoring email performance, managing subscriber lists, and adhering to best practices for content and consent. Addressing issues that negatively impact reputation can help improve email deliverability and overall campaign success.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Conversion Rate
Conversion Rate is the percentage of recipients who complete a desired action, such as making a purchase or filling out a form, after interacting with an email. It measures the effectiveness of an email campaign in driving desired outcomes.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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