Soft Bounce
Quick Definition
A Soft Bounce refers to a temporary failure in delivering an email to a recipient's inbox. It typically occurs due to issues such as a full mailbox, temporary server problems, or a message that is too large.
Soft Bounces are usually short-term issues that can be resolved, allowing the email to be successfully delivered on subsequent attempts. Common reasons for soft bounces include a recipient’s mailbox being full, the email server being temporarily unavailable, or the email size exceeding the recipient’s limit.
Monitoring soft bounces helps marketers understand and address delivery issues. While soft bounces generally do not require immediate action, consistent patterns may indicate underlying problems that need attention to improve email deliverability and engagement.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Conversion Rate
Conversion Rate is the percentage of recipients who complete a desired action, such as making a purchase or filling out a form, after interacting with an email. It measures the effectiveness of an email campaign in driving desired outcomes.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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