Soft Bounce

Quick Definition

A Soft Bounce refers to a temporary failure in delivering an email to a recipient's inbox. It typically occurs due to issues such as a full mailbox, temporary server problems, or a message that is too large.

Soft Bounces are usually short-term issues that can be resolved, allowing the email to be successfully delivered on subsequent attempts. Common reasons for soft bounces include a recipient’s mailbox being full, the email server being temporarily unavailable, or the email size exceeding the recipient’s limit.

Monitoring soft bounces helps marketers understand and address delivery issues. While soft bounces generally do not require immediate action, consistent patterns may indicate underlying problems that need attention to improve email deliverability and engagement.

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