Spam Complaint

Spam Complaints are a critical metric for email marketers, as they can impact sender reputation and email deliverability. When recipients file a spam complaint, it signals to email service providers and ISPs that the email might not be welcome, leading to possible filtering or blocking of future emails from the sender.

To minimize spam complaints, marketers should ensure they follow best practices, including obtaining explicit consent from recipients, providing clear opt-out options, and delivering relevant and valuable content. Regularly reviewing and addressing feedback from complaints helps maintain a positive sender reputation and improve overall email campaign effectiveness.