Transactional Email
Quick Definition
A Transactional Email is a type of email sent in response to a specific action or transaction initiated by the recipient. Unlike promotional emails, transactional emails provide essential information related to the recipient's actions, such as order confirmations, shipping notifications, or password resets.
Transactional Emails are triggered by user actions and include content that is typically expected by the recipient, such as receipts, account updates, or verification messages. These emails are not intended for marketing purposes but are crucial for providing timely and relevant information.
Because they are often highly anticipated and important for the recipient, transactional emails generally have high open rates and engagement. Ensuring that these emails are well-designed and accurate can enhance user experience and maintain trust in your brand.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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