Transactional Email
Transactional Emails are triggered by user actions and include content that is typically expected by the recipient, such as receipts, account updates, or verification messages. These emails are not intended for marketing purposes but are crucial for providing timely and relevant information.
Because they are often highly anticipated and important for the recipient, transactional emails generally have high open rates and engagement. Ensuring that these emails are well-designed and accurate can enhance user experience and maintain trust in your brand.