Unique Opens

Unique Opens track how many distinct recipients have engaged with an email, regardless of how many times they open it. This metric provides insight into the effectiveness of the email’s subject line and overall appeal, as it indicates the number of people who interacted with the email.

By analyzing Unique Opens, marketers can assess the initial impact of their campaigns and gauge interest levels among their audience. It also helps in understanding engagement trends and optimizing future email strategies for better results.